Hypothetically, if the brand was had a retail space, I imagine it would be in a very organic, raw environment. Surrounded by concrete, bare walls with elements of the outdoors inside. Lots of natural wood furnishings would be the displays for the collection, as well as accessories, and other lifestyle elements.
I like the use of a branch for displaying garments on, I think it would work really well for The Lost in terms of the organic and outdoors aesthetic. With all of this in mind, I would also choose to keep the space very minimal and clean, something that is easy on the eye and not too much going on.
The retail space would have different areas for different elements such as; jewellery, accessories, third party brands that will enhance the aesthetic of The Lost and possibly a coffee bar. I want the brand to be much more than its clothes, I would want customers to come into the store and feel as though they are investing into a lifestyle rather than buying one piece and never returning. I want them to be involved in every aspect of the brand. This includes walking into the space and embracing the rawness and organic nature, sipping on complimentary coffee and getting a feel for the clothes and accessories.
As part of the lifestyle brand, there would be a stack of concept publications for each customer to read and take home. This would mean that the customer would take something away from the store to read and immerse themselves into, if they don't purchase anything from the store.
below are images that represent the visualisation of the retail space, and elements that would be included such as materials, textures, furnishings and displays.
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