Wednesday, 25 May 2016

BRANDING - LABELS AND SWING TAG DESIGNS

Below are the labels I have designed for the brand. I wanted them to be very unique and layered. I chose to incorporate leftover fabrics from my garments as an element of the tags, as well as thick card as a stable structure, then overlaid with jersey and a canvas cotton. The brands logo is engraved onto the labels. I decided to use the engraving as opposed to fully cutting through as it gave a better effect on the fabrics and portrays the brands image much better. The labels represent the organic and raw edge of the brands overall image and ethos. For The Lost, it is important that each little detail is carefully considered. 

Overall I am happy with the labels and and tags, and I am confident that they show off the aesthetic of the brand well. 










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