I did this shoot firstly as a test in the environment, to see how effective it would be for the garments. As only one garment was completed this was all I had to work with for the time being. although it was only a test shoot I am really happy with the way the photos turned out and I feel they are a strong set of photos. Therefore they will be used in the look book and concept publication. I worked with photography student Sally Hornby on this shoot, she knew my vision, and the kinds of photos I wanted in order to portray the correct vibe for the brand.
For the first shoot I wanted to use a location that possessed really urban/industrial qualities, so I sourced a rooftop on top of one of the arcades in Leeds to show off the garments and also to show that contrasting/juxtaposed visual that the brand is based on. A nomad lost in the city.
Although the photoshoot was to be focused on the garments for the look book, it was also really important to source the right location and model to enhance the garment. I think this was a really successful shoot.
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