MODELS

For my photoshoots I intend to use two very different diverse looking models, to portray the brands message. I also want to use different races within my photographs and branding to make sure that the brand appeals to a wide audience. I have realised that most of the brands on the same market level, and where I would place The Lost have a large Asian following. The likes of Maharishi and Rick Owens have a really big Japanese following, therefore I feel as though they would appreciate the aesthetic of The Lost as a clothing and lifestyle brand.

Model 1 : Jasper Lee - Fair skin, hair, slim figure and structural face.

Model 2 : Marcus Leyshon - Half Thai, Half British. Dark hair, olive skin, slim figure.

The two models are very opposite looking but both with a slim figure and structural face shape.